Connecting southern destinations, attractions, entertainment and hotels with tour operators and journalists from around the world who influence more visitor spending money in the region.
Travel South USA is the official regional marketing organization for the Southern
United States. Our mission is to promote, foster and encourage travel to and within
the states of Alabama, Arkansas, Georgia, Kentucky,
Louisiana, Mississippi, North Carolina,
South Carolina, Tennessee, Virginia
and West Virginia.
for more information about each of our member states and the latest
in Southern Trip Ideas.
Experience the Authentic South
Media Relations at Travel South USA
Travel South USA is actively involved in media relations. Our 2013-2014 marketing plan involves dedicated resources to create positive coverage in the marketplace for our member states. Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect. Media relations refers to the relationship that an organization develops with journalists, while public relations extend that relationship beyond the media to the general public. Take a second to check out a few of our most recent results on our Media page here.
Domestic Showcase 2014
We "Discover the Trails to West Virginia" during Domestic Showcase 2014. From February 23-26, 2014 Charleston, West Virginia hosts the South's only regional Marketplace focused solely on the cultural, musical, artistic and culinary heritage of the south.
The South, known for many premier destinations and attractions, also has some surprising jewels to offer. At Showcase, we offer action-oriented meetings, networking opportunities and unforgettable events all wrapped in a unique package of southern hospitality.
Come see for yourself why Travel South USA's Domestic Showcase makes planning tours to the South easier than you ever thought possible. Learn about our destinations and attractions, get trip ideas and itineraries from our southern professionals and then put your creativity to work.
2013/2014 International Marketing Plan
Take a look at our International Marketing Plan! Partner with us as we execute strategies to capture more international visitors in the South who will stay longer and spend more money. Included is some of the latest tourism research and trends, as well as information about our strategies for increasing international visitors to the South and our top markets for growth potential.
Our mission here at Travel South USA is to market the South as a unique and desirable destination for visitors from all corners of the globe. This marketing plan will help us achieve those goals. We would love to discuss aligning your plans with those of the South - download the plan, take a look, then give us a call!
International Showcase 2013
Registration is CLOSED.
The 2nd Annual Travel South USA International Showcase heads to Nashville. Top producing International Tour Operators and US Receptive Buyers will be on hand to meet one-on-one with Southern Travel Suppliers to grow Southern tourism.
There will be 3 FULL days of scheduled appointments, great music and entertainment, terrific shopping, dining , honky tonks and so much more. This premier event promises to sell out quickly so mark your calendars and register early.
"I have been in this industry for 25+ years and this is the best travel showcase I have ever attended. It was the perfect mixture of fun and productivity. A unique formula for success!" - International Tour Buyer - Germany
Travel South Tour Planner
The Group Travel Leader produces the official Travel South Tour Planner in cooperation with Travel South USA each January. It covers all eleven of the southern states that are members of Travel South USA and highlight cities and attractions throughout the south!
In the 2013 guide, two special sections on agritourism and southern arts and crafts are included.
Download the digital edition.
Official Travel South Tour Planner Magazine – Seeking new groups to bring to your destination? If so, there is no better advertising vehicle for southern group travel destinations than the Official Travel South Tour Planner. Published each January, consider showcasing your destination in next year's edition.
2013 Domestic Showcase Recap
Travel South USA's Land of Dreams
Harlem Shake - Travel South Style